At Nex & Byond, we are building the future of the grooming and cosmetic industry primarily focusing on men’s lifestyle. Our unique approach towards the category led us to innovate, communicate and serve our consumers in a better way. We look at grooming and appearance management as a very basic need of our lives.

So, we started with a very simple insight, “Look Your Best Everyday”. Every decision we take, every work we put is in line with this core philosophy.

It’s all about the Face

We focus on building products for face. That’s what we aspire to be identified with, a brand for men’s face.

We designed products which go seamlessly with a man’s lifestyle. We don’t see these products as beauty or cosmetic products, these are lifestyle accessories which one needs on a daily basis. Well formulated and science backed, which does what it claims without any effort.

The Identity

For decades we have identified beauty, care and makeup primarily with women. Where looking and feeling good has nothing to do with gender. Slowly it’s changing, it’s more inclusive now, but not quite there yet. Self expression is for all.

Putting a “For Men” sticker on the packaging doesn’t change anything? Does it? Where is the solution? Where is the identity?

We are creating an entire new identity which you can proudly own.

Why not skincare? Why not makeup?

The answer starts with a few questions. Do we all resonate with it? Do we have time for all these routines? Are we comfortable with it ?

The answer is “No”. That’s what 73% of men said in one of our surveys and mentioned there is a serious lack of something easy and reliable.

Deep Skin Care ? – Meet your dermat and have the best advice.

Makeup ? – It’s time consuming, needs expertise, too hectic for daily use and well…  a little biased for women 🙂

Nex & Byond is perhaps the only premium brand for men out there focused on building products for face and making appearance management seamless in day to day life.

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